Both of my kids were formula fed at one point or another. One right from the beginning and another after a few months of breast feeding. When I did choose formula they both got Enfamil. It was what we got in the hospital and I kept hearing how good it was. I will admit I was afraid to try store brand formula, that it wouldn't be as good for my child.
That's why I found this very interesting. PBM products {they make store brand formulas for Wal-Mart, Target, Sam's Club and others} just won a $13.5 million lawsuit against Enfamil.
"PBM’s lawsuit claimed that Mead Johnson engaged in false and misleading campaigns against PBM’s competing store-brand of infant formulas, suggesting they do not provide the same nutrition as Mead Johnson’s brands. PBM’s store-brand infant formulas cost up to 50 percent less than Enfamil® LIPIL®. The $13.5 million in damages awarded by the jury in the United States District Court for the Eastern District of Virginia is one of the largest damages awards ever for a false advertising case. "
Very interesting. Especially considering how careful companies need to be when make claims in advertising. I don't know if this would have changed my mind in regards to store brand formula, but I do find it very interesting.
I gave my son the Sam's club store brand formula - I stood in the store looking at all of the ingredients and they matched exactly to enfamil - you get twice the amount for 1/2 the price. For my second child I will be doing the same
Posted by: Erin | February 11, 2010 at 09:06 AM